The Repertory is a place for every strong woman passionate about life. It aims to portray nothing but authenticity and positive vibes. I hope you enjoy this chaotic world, and allow us to bring a little laughter into your lives. 

Our Story

Founded in 2016 by American/Lebanese Ayah Toutayo. The Repertory is English for Repertoire meaning journal. It represents a peephole into Ayah's world, caught in between Beirut and New York.

Letter from the Editor

When I was five years old and Barbies were still in, the only thing that mattered in my life were those tiny doll clothes. It would take me forever to pick out my Barbie's outfit and accessories. My mom would take me to Toys 'R' Us at least once a week to buy a new outfit for my doll, I couldn't stand the thought of my doll sporting the same look for over a week. My uncle went as far as designing my own custom made Barbie outfits. (shallow I know, but I was five so it's okay) 

I have always been fascinated by the innovative sense of the fashion and beauty industry; my grandmother was a designer back in the day so I like to think of my passion for the Fashion world as an innate emotion. 

The Repertory began in my senior year of college. I've always wanted an outlet to share all my thoughts, crazy beauty experiments, outfit ideas and just genuinely connect with people. 

My mother, sister and boyfriend have been my biggest supporters and contributors, and to them I owe everything. 

Thank you guys for your ongoing support, now sit down and enjoy the ride! 

Love Always, 

Ayah

Cheat sheet: 

NAME: Ayah Toutayo
LOCATION: Beirut, Lebanon
BACKGROUND: American/Lebanese
WEARS: American size 00
MORNINGS: Croissants
FOOD: anything BUT broccoli
MUSIC: Anything I could dance to
FLORAL: Tulips
MOVIES: Anastasia
CITIES: New York (my one and only love) 
SEASON: Summer
WAY TO RELAX: Gym and Dance